Most creative agencies describe their sales process as a never-ending “roller coaster”…One that has them stuck giving their best thinking away, permitting prospects to price their projects…And worst of all, pitching to “win.”
pitch (verb)
To attempt to sell or win approval for one’s ideas by giving them away for free, usually within a competitive, buyer-driven process.
To be fair, it’s hard not to fall victim to the free pitching pathology.
As a 22-year old business development lead at my first creative firm, I too was programmed into arbitrarily applying these industry “best practices”…For far too many years, I cold pitched, pushed for pitch meetings, designed pitch decks (til’ sunrise)…Until one day, I started pushing back and saying “no”. No more filling out RFPs. No more giving away free ideas. And above all else, no more pitching to “win”.
That’s when Win Without Pitching was born.
Because to my surprise, this “radical” approach for winning new business was working well — exceptionally well. I was closing much bigger deals at a much lower cost of sale…All without pitching. Since then, thousands have joined me in the revolution against the status quo. Now more than ever, creative professionals and firms worldwide are rising up to reclaim both their power and dignity in the buy-sell relationship.
The Win Without Pitching Manifesto is a treatise defining how creatives, consultants, and marketers like you can reclaim your status as a prized practitioner…And define an alternative (highly profitable) path forward. A path that lets you win without pitching.
About the Author
Author of The Win Without Pitching Manifesto
Five Star Amazon Reviewed 
Blair Enns is the founder of Win Without Pitching, the sales training and coaching program for creative professionals. His first book, The Win Without Pitching Manifesto, is credited with countless stories of 7-figure growth.
Blair advises marketing, branding, and digital agencies and consultancies the world over on how to deprogram themselves from the standard approach to winning new business. He co-hosts the popular podcast 2Bobs with David C.Baker, hosts regular workshops and speaks at conferences around the globe. Blair lives in Kaslo, British Columbia, Canada.
Get Your Copy of The Win Without Pitching Manifesto
Outside the United States? Get your copy here:
Australia • Canada • France • Germany • Italy • Mexico • Netherlands • Poland • Spain • Sweden • UK
Looking for foreign language editions? Get your Kindle version here: