Pricing Creativity [FREE Chapter] | Win Without Pitching

Sell and price like the expert you are

Why is it some agencies get away with charging so much more?

And for the exact services you deliver?

How do they slide across the table proposals with huge figures, while you struggle to justify every billable hour?

Chances are, you’re leaving money on the table. Every single time you price a project.

Learn to get out of your own way, land bigger deals and profit for the value you deliver.

Your new pricing strategy starts inside this free chapter of Blair Enns’ Pricing Creativity.

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If you are in the business of creativity you need to read this book. I can’t stop thinking about all the money I’ve left on the table.

This isn’t a book. It’s the solution to one of the most vexing problems facing experts from any field — how to price their expertise.

Learn from the “master at pricing, selling and negotiating design services”

In this free chapter:

Why the price clients will willingly pay has little to do with the ‘quality’ of the creative… and even less to do with sheer effort
The real reasons some firms spend millions of dollars on a logo… while others spend next to nothing
How to see value as 100% subjective… and drop the beliefs that keep you underpaid
Why B2B buyers aren’t entirely rational… and what that means for your pricing
How ‘emotional contributions to value’ can tip the scales… and free you to charge far more
What the ‘weird double thank-you’ has to do with clients who happily pay more — and keep coming back
And more…

“I closed two very nice deals this week with better margins than ever before.”

“Pricing Creativity is the most impactful book I’ve read this year and in the top five of all time. I bought it earlier this year and implemented it immediately.

It took some patience to stick with it even when I was tempted to go back to billable hours, but it is worth it. I closed two very nice deals this week with better margins than ever before. One page, three options, lots of magic.

Thanks for taking the time to write and create the content for the book. It is worth every last cent I paid for it!”

Pricing Creativity is essential reading for anyone involved in agency pricing, selling or negotiation

Creative agency owners looking to escape the tyranny of hourly billing will find the myths of value pricing unlocked, and a clear roadmap for financial success.

Pricing Creativity is a timely, invaluable read for an industry desperately in need of pricing reform.

About the Author, Blair Enns

Blair Enns is the founder and CEO of Win Without Pitching, the sales training and coaching firm for creative professionals.

Author of the Win Without Pitching Manifesto and Pricing Creativity, Blair’s thinking and leadership has catalyzed countless stories of 7-figure growth.

Blair advises owners and business development leads at marketing, branding, and digital service firms to win more business at higher prices and a lower cost of sale — without donating your best thinking.

In Pricing Creativity, Blair closes the gap between pricing in theory and the messy reality of achieving higher profit margins while selling creativity. The ideas inside Pricing Creativity are disrupting pricing as usual and transforming the financial success of firms internationally.

The timeless issues of how to price and sell a design project are Blair Enns’ domain. He’s spent a career coaching hundreds of creative firms on how they can improve their finances. Now, thankfully, he’s put that coaching into a book. And it’s excellent.

Learn from Blair

Receive your FREE CHAPTER of Pricing Creativity: A Guide to Profit Beyond the Billable Hour

We’ll use your email to send you this and other useful information about Win Without Pitching. We hate spam too so we’ll never share your email. Unsubscribe anytime. For more information please read our Privacy Policy.