Our Values
Our five core values have remain unchanged since we first articulated them in 2017:
- Greatness: We strive to be the best in the world at what we do.
- Empowerment: We encourage and empower our clients to strive to be the best versions of themselves.
- Kind Ruthlessness: We are ruthless in enforcing our standards with our colleagues and clients but always kind in our language.
- Lead by Example: We sell the way we advocate that all experts should sell. Buying from us is a lesson in how expertise should be sold.
- Unique Ability: We strive to ensure that each team member spends at least 90% of their time doing things they are great at, that they love and that bring them energy.
What We Do
We do one thing: train advisors and practitioners to sell like the experts they are instead of the transactional salespeople they are not.
We have one program: Win Without Pitching training on our model for selling expertise, The Four Conversations.®
We have multiple ways of delivering training: public workshops for individuals and small teams, and private workshops, train-the-trainer and other programs for team training.
Every training graduate gets ongoing access to the WWP Growth Academy and mobile app where they can access:
- Their training material & tools library
- Supportive communities of their training cohort and a large network of other Win Without Pitching-trained experts
- Optional coaching (paid)
About Blair
Blair Enns is the founder of Win Without Pitching and the author of three books on selling and pricing for expert advisors and practitioners, including the brand new The Four Conversations: A New Model for Selling Expertise.
A former advertising professional and consultant, Blair launched Win Without Pitching in 2002 to help creative professionals learn to win more business at higher prices without giving their services away for free in a pitch. His selling philosophy and pricing strategies resonated beyond the advertising and design professions to the point where today Win Without Pitching serves expert advisors and practitioners around the world in over a dozen professions, including finance, marketing, consulting, engineering and healthcare.
Blair also co-hosts, along with David C. Baker, the popular podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Inquire about having Blair speak at your event.
