Your Coach: Ezequiel Apelbaum
The Win Without Pitching Workshop: Buenos Aires is an in-person workshop hosted by Win Without Pitching coach Ezequiel Apelbaum.
Over the past 10 years, Ezequiel has worked as a startup C-level executive, bridging the gap between startups, major corporations, and technology. As the head of BizDev at Aerolab for 7 years, Ezequiel helped the digital product agency grow from 4 to 70 people, working with more than 10 unicorns and many Fortune 500 companies, while generating over 15 million USD in sales and becoming a SoDA member.
From leading digital transformations to supporting startups with product launches to teaching at the MBA program at Universidad Torcuato Di Tella, Ezequiel has been at the forefront of innovation.
Over the past year, Ezequiel has focused on helping branding, design, and development studios with sales and growth both in his solo practice and in his role as a Win Without Pitching coach.
Delivered over 3 days, this small 20-participant live training cohort ensures greater engagement with your coach and peers and is the ideal environment to learn and practice The Four Conversations model of selling expertise.
The Win Without Pitching sales training workshop enables you to:
- Develop an approach to selling that aligns with your values as an expert advisor
- Better understand the real value you create for your clients
- Capture more of that value through increased fees and average proposal value
- Improve your closing ratios
- Decrease your cost of sale and time to close
- Find a new level of competence and joy in selling
Delivered over three live sessions in an intimate group of 20 and led by Win Without Pitching coach Ezequiel Apelbaum, the Win Without Pitching workshop is one of the most empowering and enjoyable learning experiences you will have in your career.
The Probative Conversation
What You’ll Learn
- The Four Conversations, your framework for navigating the sale
- How to move from vendor to expert practitioner in the mind of the client
- The 6 key principles that put you in the driver’s seat during the sale and keep you there
- How to adopt the mindset required to behave and get paid like the expert you are
The Qualifying Conversation
What You’ll Learn
- The questions you must ask to quickly and reliably qualify leads (including one question that gets to the heart of what a decision-maker wants and what they’re willing to pay)
- How to get prospects to reveal their decision-makers, timeframe, and honest budget
The Value Conversation
What You’ll Learn
- A deep dive into the value conversation, ensuring you emerge ready and able to get paid for the value you add
- The one-page proposal that derails the RFP process and results in more and bigger deals at a lower cost of sale
The Closing Conversation
What You’ll Learn
- Ways to quickly and confidently close the deal in a way that is stress-free for everyone involved
- Get the tools to keep in touch with the Win Without Pitching team and your peers.