Rising From The Ashes: A New Agency Model
As someone who is perhaps a little too fond of a grand statement, I’m...
The Psychology of Pricing Ideas & Advice
In this webcast you will learn: The three ways you deliver value to your...
Seven Positioning Mistakes to Avoid
Blair and David discuss the seven most common mistakes firms make when positioning themselves.
Selling to Committees
Some agencies have policies about not doing business with law firms. Some refuse to...
Business Development Compensation
How and how much should a marketing communication firm pay its business development personnel?...
CRM: The Train Coming at You
There is a trend within your clients’ organizations that is going to affect the...
Replacing Presentations With Conversations
David re-reads the 2nd chapter of Blair’s first book, leading to a discussion about...
The Impact of Creative Quality on Business Development Success
Imagine that you’ve won a full-page ad in The New York Times for the...