Your clients will pay more for the expertise you offer.
How much more?
You may charge 50% more before you’ve finished this guide. You may double or triple your margin within a year.
When we stop pricing our time and our inputs and start charging for the value we create for our clients, everybody wins.
Read this book, embrace the mindset, live by the 5 Rules (and master the sixth), and refer to the 20+ tips for specific scenarios and let me know what your bottom line looks like in the months ahead.
Buy the Book
Pick Your Package
Action Pack Plus
Get the lay-flat, 3-ring binder desk version that allows you to take action and keep records of your pricing proposals for quick reference in addition to an always-with-you eBook. You also get 5 Training Videos plus the Tools section, which is only available in the hardcover version including:
- Checklists, guidelines and the tools you’ll refer to as you navigate each sale
- 5 Videos by the author and Win Without Pitching founder and CEO, Blair Enns
- Always-with-you eBook
Action Pack
Get the lay-flat, 3-ring binder desk version that allows you to take action and keep records of your pricing proposals for quick reference along with your always-with-you eBook. Get the Tools section only available in the hardcover version:
eBook Only
Get the mindset, the rules to live by and the tips for the scenarios you’ll encounter and start charging what you’re worth.
About the Author
Author of The Win Without Pitching Manifesto
Five Star Amazon Reviewed 
Blair Enns is the founder of Win Without Pitching, the sales training and coaching program for creative professionals. His first book, The Win Without Pitching Manifesto, is credited with countless stories of 7-figure growth.
Blair advises expert advisors the world over on how to deprogram themselves from the standard approach to winning new business. He co-hosts the popular podcast 2Bobs with David C.Baker, hosts regular workshops and speaks at conferences around the globe. Blair lives in Kaslo, British Columbia, Canada.
Frequently Asked Questions
I own a different kind of consultancy — can I still benefit from Pricing Creativity?
Absolutely. Pricing Creativity benefits experts from the fields of marketing, management consulting, financial advisory, engineering, design, architecture, interior design and healthcare. Businesses within all of these categories have benefited from value-based pricing and a different approach to selling their expertise.
I’m a freelancer just getting started. Does this book apply to small firms like mine?
“Blair’s advice on pricing and positioning was invaluable while we were growing MetaLab from a tiny studio to a global brand. I wish this book had existed when I was getting started.” Andrew Wilkinson, founder, MetaLab. Don’t wait to learn that your expertise has value beyond your billable hours.
Woah, why so expensive?
We’re walking the talk and practicing what we preach! We regularly hear from readers who immediately charge tens of thousands more than they would have upon implementing the 5 Rules. Over the course of a year, firms are doubling and even tripling their revenues. We think we’re on our way to “the double thank you”. (It’s in the book.) And here’s the kicker: we’re so convinced that you’ll price your way to greater profits with Pricing Creativity that if you don’t, or if you’re unhappy with it for any reason, return it for a full refund.
Do you offer a guarantee?
Why, yes we do. We’re so convinced that you’ll price your way to greater profits with Pricing Creativity that if you don’t, or if you’re unhappy with it for any reason, return it for a full refund.
When will I receive the eBook, manual, videos?
eBook: You will receive a link to download the eBook as soon as your payment has been processed (on the checkout page and in an email receipt).
Manual: Your manual will be shipped within 1-3 days of being placed (business days). Shipping times: 5-6 days in the US and Canada; 2-4 weeks for international shipments. You will receive an email with the tracking number when the manual ships.
Videos: You will receive a link to a secure page with the training videos on it as soon as your payment has been processed (on the checkout page and in an email receipt)