Insights and Resources on Selling and Pricing Expertise

Featured Insight

Navigating the Sale

A New Theme for a New Year

I don't set goals for the new year so much as I select themes, and it seems to me that having better conversations would be a great theme for 2025.

Read the Article

Navigating the Sale

Marketing Language vs. Sales Language

When marketing your expertise, you think and work in averages. When selling your expertise, however, you are in a conversation with an individual.

Read the Article

Lead Generation

The Best Lead Generation Plan

The best plan is one that gets executed. Skip the veggies and eat lots of lead gen dessert instead.

Read the Article

Positioning

Ideological Resonance

I've owned two businesses where people bought from us because they needed what we had, and for more than two decades now I've owned a business where people buy from us because we believe the same things. They're incomparable.

Read the Article

Mindset and Behavior

Assume An Advantaged Player

An excerpt from my brand new book…

Read the Article

Showing content about Podcasts Clear

No posts have been found.