Blair Enns is the author of books described as “cult classics” and “bibles” for expert practitioners. Transform your mindset about how to sell and price your expertise.
I imagined that there is a line among design-based businesses that separates those who see themselves as in the business of design from those who see design as just one of the tools they use, in the service of whatever business they are really in. I wondered if this line was moving, squeezing out the traditional design firm.
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