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Your clients' budgets are as fixed as your own clothing budget. (i.e., they're not.)
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Agency Business
Getting Paid
Navigating the Sale
Five Alternatives to Cutting Price
Agency Business
In 2020 You Were Spectacular
Positioning
Seven Positioning Mistakes to Avoid
Pricing
The Complex Battle for Margin
Navigating the Sale
Selling in One Lesson
Navigating the Sale
How and When to Talk About Your Firm
Mindset and Behavior
The Magic Email
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Red, White, Black and Blue: The Land of Mixed Signals
Agency Business