Quantifying The Value of Pricing
Your two main levers of profit are to lower your expenses and to raise...
Positioning for Profit
There is only one reason marketing communication firms are hired, and therefore only one...
Quit Giving The Client What They Want
A mainstay of some agency new business conferences is a few highly coveted clients...
Is It Ethical to Sell in These Times?
We in the creative professions often recoil from the function of selling because we...
Stop Talking! (And Other Rules of Telephone Success)
Win Without Pitching coach Shannyn Lee draws on her years of outbound experience for...
Navigating The Seven-Year Chokepoint
Business is a game with hidden levels. By succeeding at one level, you get...