Selling Productized Services
In this webcast you will learn: The pros and cons of productizing your services...
Five Alternatives to Cutting Price
The subjectivity of value works both ways. Value is highly personal and subjective but...
Never Discount (But when you do…)
The rule of price discounting is never discount. There's a time and a place...
This Should Be Fun
A proper approach to selling should be energy positive. It should be sustainable. And...
The Problem With Service
Although I think I do a good job of masking it, I remain scarred...
Ten Legit Ways to Cheat at Your Positioning
An article on how to get around the painful sacrifice of positioning.
The Third Way
In this post I confess to a long-held secret, philosophize on a broader life...