Strange Creatures: Pitches, Search Consultants, and Hissing Cockroaches
I liken agency business development practices to the island of Madagascar. Broken off from...
How to Write a Proposal
Friends, have you ever struggled with how to write a proposal? Sure you have,...
How to Cheat at Content Marketing
Content Marketing for Those Who Can’t Quite Bring Themselves to Write Experts write. I’ve...
The Third Way
In this post I confess to a long-held secret, philosophize on a broader life...
Why Your Positioning Problem Doesn’t Go Away
Imagine a more detailed map than this for every new business development decision that...
Is It Ethical to Sell in These Times?
We in the creative professions often recoil from the function of selling because we...
Getting Paid
There are three keys to getting paid: start with new standards for new clients,...
Payment Terms, On Your Terms
Payment terms are right below price on the list of important items you will...