This Should Be Fun
A proper approach to selling should be energy positive. It should be sustainable. And...
Decision Maker Dynamics
‘Thanks for coming in to make your presentation today. I’d like to introduce you...
A Target Audience of One
There is a woman. I see her clearly. She is an artist, a creator....
Quantifying The Value of Pricing
Your two main levers of profit are to lower your expenses and to raise...
Evaluating Your Sales Infrastructure
How well is your leadership team supporting the people on the new business development...
Five Positioning Mistakes
After almost ten years of advising creative businesses on their positioning, I’ve looked back...
Inbound, Outbound & In Between
Is there any way to do outbound lead generation without giving up the expert...