Business Development Planning
Planning begins with the setting of goals and while we all know the value...
Top Ten New Business Development Myths
An article on the ingrained myths and bad practices of advertising agency and design...
The Changing Face of Agency Networks
Independent agency networks have been around for decades, but many face a battle of...
Red, White, Black and Blue: The Land of Mixed Signals
In light of where things are in America, I feel the need to point...
How Often Should You Publish?
Last year I upped my writing and online publishing commitment significantly as a year-long...
Ten Legit Ways to Cheat at Your Positioning
An article on how to get around the painful sacrifice of positioning.
The Ultimate Test of Your Positioning
When we’re working with owners of independent creative firms on the positioning of their...
The Great Convergence is Upon Us
One of the clearest trends in professional firms today is the convergence of the...