The Polite Battle for Control
In simple terms, agency business development can be described as the polite battle for...
The Dichotomy of the Expert Salesperson
The world needs more of expert you. Let's explore both sides of the expert...
You Don’t Really Partner With Your Clients
Many agencies like to boast on their websites and in their pitch decks that...
How and When to Talk About Your Firm
One of the things that creative firms need to let go of is the...
5 Reasons You Should Offer Guarantees
The satisfaction guarantee I’m proposing is simply the guarantee that after hiring you and...
The Psychology of Pricing Ideas & Advice
In this webcast you will learn: The three ways you deliver value to your...
Overcoming the False Dichotomy of the Expert Salesperson in Financial Services
Financial advisors face an unnecessary conflict between their first role as experts and a...
The Rapport Trap
In Good To Great, Jim Collins writes of the liability of charisma, pointing to...