Seven Words You Can’t Say in Business Development
A couple of years ago I wrote an article titled, ‘I Wish I’d Said...
Top Ten New Business Development Myths
An article on the ingrained myths and bad practices of advertising agency and design...
CRM: The Train Coming at You
There is a trend within your clients’ organizations that is going to affect the...
The Justice of Price Premiums
How much does a logo cost? Your answer probably begins with the words, "That...
Selling to Committees
Some agencies have policies about not doing business with law firms. Some refuse to...
Strategy Traps
Agencies all over the world today are trying to get ‘more strategic’: to position...
Creativity: Friend & Foe When Selling
An article on three ways in which creativity aids in selling and three ways in...
Collecting, Communicating and Closing in a Time of Crisis
In last week’s post Three Steps to Surviving and Thriving in a Crisis I...