The Power of a Metaphor
With a simple metaphor, expressed in 5 or 6 words, I can get you to think about something in a whole new way.
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Agency Business
Four Ways to Commodify Your Offering
Positioning
The Target Is Not the Market
Pricing
Creating a Culture of Premium Pricing
Navigating the Sale
Uncover The Wants Beyond Your Client’s Needs
Agency Business
Have We Hit Peak Strategy?
Agency Business
Turning Your Delivery Team Into a Sales Team
Navigating the Sale
Can We Dial This Down, Please?
Mindset and Behavior
The Dichotomy of the Expert Salesperson
Navigating the Sale
Flip (the bird to) the Script
Mindset and Behavior