Pricing Creativity Videos
Pricing Creativity: Bonus Videos
Principles
Charging more — and in some cases, a lot more money — follows from better understanding value and fairness. We’ll dig into this and 3 other Key Principles and forever change your thinking about this core pricing concept in just 42-minutes.
The 6 Rules
Let’s get straight on the 6 things you MUST do when pricing every engagement. Learn to live by these hard and fast rules. Implement five of these immediately and start making more money. Master the sixth and enter a whole new level of profitability.
Constructing your proposals
Crafting your pricing options at each level — what to leave in, what to leave out and where you make your margin.
Pricing Models
Expand your compensation options. From predictable revenue models done right, to applying purchasing options long favored by other industries, to the power of guarantees.
Negotiating
Make sure all the tools are in your belt before you close your next deal. Confidence comes from understanding your options and when to offer what — including when to walk away. We’ll share the tips, skills, and mindset that allows you to regain control in the selling process.
Looking for more?
If you are ready to apply these pricing principles to your firm but would like to take your training further, you should consider our Customized Private Training or joining us at our upcoming Win Without Pitching Workshop.