Expertise-Driven Sales Training for Firms

Win Without Pitching Training

Learn a New Model for Selling Expertise

Win Without Pitching training is designed for those who are experts first and salespeople second—advisors and practitioners who must sell their expertise before they can deliver it.

It’s built on a model (The Four Conversations®) that allows experts to bring their current skill set and persona to the sale—to sell and price like the experts they are without pitching, persuading or otherwise giving up the expert high ground. It’s a new way of thinking about selling, pricing and value.

Advance From Learning to Knowing

Are you confident in your ability to apply The Four Conversations® framework when you’re one-on-one with a client and the pressure is on?

Reading the book will transform your mindset about how to sell and price your expertise. But attending a workshop or team training will give you the practical skills to bring your new-found theoretical knowledge to life. Through personal coaching and scenario-based role-playing exercises, you’ll experience what it takes to navigate the sale.

Workshops are your chance to:

See our team of experts model how the four conversations should happen
Hear the actual language that helps you flip the switch from vendor to expert
Practice anticipating and overcoming objections
Role play based on real scenarios directly from your business
Ask questions of and receive feedback from coaches and other attendees
Develop ongoing relationships with a cohort of expert salespeople who you can turn to long after the workshop is over

Win Without Pitching Workshops

For individuals and small teams of five or fewer, Win Without Pitching training is delivered via live virtual public workshops in intimate cohorts of no more than 20.

Win Without Pitching Team Training

For teams of all sizes, Win Without Pitching training options include private workshops, asynchronous training, train-the-trainer programs and more.

The Four Conversations: A New Model for Selling Expertise

The here’s-how-to follow-up to The Win Without Pitching Manifesto, Blair Enns’ new book The Four Conversations gives you the entire Win Without Pitching playbook for selling your expertise.

This framework of conversations will help you love selling in a way that carefully preserves the reputation you’ve worked so hard to build.

David C. Baker, “The Expert’s Expert,” (NY Times)

Buy the Book

With Without Pitching Has Helped Thousands of Experts From Firms of All Sizes

After guiding a value and closing conversation, our client reiterated time and again that Struck’s process really made them feel heard, cared about, and that they were working with true professionals who really wanted to make an impact on their business.

We walked away from this process feeling uber confident about our ability to guide value conversations and value price.

Andrew Howlett, CEO

Struck

About 30 minutes after the workshop, I had a first meeting with a referral. Granted the referral was fairly warm, I slightly altered how I explain my fees by using WWP’s pricing tiers. I quoted four tiers anchoring with a fee 10x what I have been charging. I probably undershot the 2nd tier, but the client elected it and that fee is the highest that I have charged yet for planning.

Financial Planner,

Company

A recent proposal for a rapidly growing global manufacturing outsourcing company included a creative pricing alternative: a substantial engagement capped at $700k to keep them below our single-account maximum of 25% revenue, a minor project at $50k, or an acquisition of our firm for $20M.

Their response was overwhelmingly positive!

Founder, Marketing firm Focused On Manufacturing