The Four Conversations: Resources

There are many frameworks we might use to help navigate to a conversation’s objective. Feel free to download and use the ones below.

The Probative Conversation

P1 Discipline and Market

P2 Articulate a Claim

P3 Explore Perspectives

P4 Articulate a Mission

The Qualifying Conversation

Q1 Ideal Client Profile

Q2 Qualifying Questions & Organizing Framework

The Value Conversation

V1 Value Conversation Framework

V2 One-Page Proposal Framework

The Closing Conversation

C1 Closing Conversation Framework

C2 Client-Friendly Agenda